A more modern design, vibrant colors and a visual identity that adapts to all situations: Class40 has a new logo to celebrate its 20th anniversary.
Jean-Baptiste Épron, designer:
“Class40 is constantly evolving, as are its boats, which are constantly being modernized. So it was natural that the new logo should follow this dynamic. The old logo needed a little refreshing to better reflect the image of Class40. The aim was to make the visual identity clearer and more contemporary, while adopting the codes of today's sailing boats.
The new design is directly inspired by the boats themselves, with the introduction of a horn and the silhouette of a boat, recalling the fluidity of their movement at sea. Watching the yachts evolve in relation to each other, the idea emerged to create a logo that, at first glance, evokes the class and the unique universe it represents.”
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